Le Boat is Europe’s No. 1 boating holiday company, offering canal boat rental across Europe. Le Boat wanted to improve the digital offering to their customers, by providing a more interactive experience for them, whilst cruising along the river ways of Europe.
Le Boat wanted to create a minimum viable product which would be available for the start of their peak season. To achieve this delivery date, their go-to-market strategy was extremely tight, allowing for only 3-4 weeks of research and ideation, followed by the development phase.
The beginning of the new season would be spent reviewing customer feedback, and conducting further research to compile a list of requirements and user stories for phase two of the project.
The Ideation process
- Scenario stories were created for each of the Le Boat customer personas. Each story detailed functionality within the app based on the research gathered.
- Concept storyboards were then designed to help illustrate these scenarios.
- The storyboards were then tested with customers to prioritise the functionality for development.